Animation and comics are gaining popularity because they are being used as tools that help business websites effectively communicate complex ideas to different audiences, even if the company feels staid or if the topic is about a serious matter.
The creative teams behind cartoons and comics design know that this medium has the ability to strike a non-intimidating and familiar chord with many markets. It takes advantage of particular forms and conventions to express narration or speech, or to encourage emotional or sensuous responses. Instruments such as speech balloons and text boxes show dialogue and communicate information, while panels, the layout, gutters and zip ribbons can facilitate the progression of the narrative.
Image From: www.loonitoons.co.uk
If you want your brand mark to look appealing and distinct, it is a good idea to apply animations. They can make your design eye catching and attractive, and convey any message solely through body language and their expressions. Be inspired with these concepts and examples:
Employ animated characters
It is a commonly used style of emblem crafting. Using illustrations in a monogram provides a broad margin for imagination and makes it pleasing to everyone regardless of their age. Examples include:
Fido Dido (used in 7-up commercials): Even if this character only exists in print media and TV ads, his popularity has given the beverage firm a personality. This made the drink likable to individuals of any age.
The Mermaid (used by Starbucks): The green border that engulfs the white and black sketch of a mermaid is known around the world. The mermaid gives off a sweet smile that is exotic and alluring, making it the best cartoon representation of this enterprise that takes pride in its coffee products.
Employ realistic characters
An interesting concept is using comic drawings in your brand, while creating an image that almost copies an actual photograph. You have the freedom to tweak the expressions or body language in inanimate objects like in cartoons and comics design, while retaining its realism. An example is:
The Duracell Bunny: This pink bunny is a stuffed toy with a motor that was filmed in a real-life situation. Many people will recognize the battery brand by noticing the shades, the pink fur, or the marching drum.