Tuesday, August 6, 2013

SEO-friendly Web Content Writing

A content maker’s first consideration in website content writing should be that posts are intended for readers – real people with real desires – not for search engine bots. Often, site owners are torn between choosing strategies that work well with the audience but not as much with search engines or the other way around. In such cases, be wise enough to opt for the former.

And for good reason. Search engines provide users results that are relevant and packed with information. If you offer these, the visitors will naturally follow. A post that is too optimized will just be a bore to read. In a nutshell, SEO-friendly posts mean:

•    Creating relevant material.
Search engines are continually being developed to be more sophisticated and discerning as time passes. Trying to trick your way into the trade will not only result to penalties, but some sites do get banned. You’re better off offering information that possesses relevance and value to your readers.
•    Follow an inverted pyramid for articles and place conclusions at the start of the post.
This allows you to achieve better keyword density. Make sure that they are placed mostly at the top of the article. Your topic or theme should be in the title and within the first paragraph. Then use keyword synonyms in the succeeding paragraphs.

•    Instead of lengthy paragraphs, use bulleted sentences or lists.
Not only are they easier on the eyes, they also ensure that your posts are well-optimized without excessive repetitions.

•    Insert links into your copies and banners.
This is especially true if your hyperlinks also state your keywords. Instead of saying, click for more information on a link, you could have keywords in place such as, “More automotive parts information”.

•    Use descriptive subheadings with keywords.
If you can, make use of subheadings for each paragraph containing your keywords while also keeping in mind the gist of each paragraph.

•    Make sure that you spellcheck then proofread thereafter.
It would be of no use to you if you aim for keywords like automotive parts if you spell the keywords incorrectly. In addition, grammatical and spelling mistakes lessen your credibility and make the post less professional-looking.

•    Repeat keywords sparingly.
While repetition of keywords is important for SEO, overdoing it is considered as keyword stuffing and may result to penalties. Be sure to mention keywords within your post, but only sparingly. Two to three times is desirable. Also remember to bolden, highlight or italicize important points.

In conclusion, SEO-friendly online writing jobs means quality writing. Majority of articles that rank well for certain topics are those that are well-written, with readers in mind before search engines.