Tuesday, March 25, 2014

Type of Content for Potential Customers

If you have been following SEO and digital marketing blogs this year, you may have already read the part that content is king, once again. What does this really mean? This means that more and more people put value on what they get out of your site, versus being sold a product directly.

Customer loyalty and recommendations are based on how the user thinks of your site and your brand – do you appear to be genuinely helping your customers? Do they think that there is more to your posts other than advertorials?

Think about these questions as you build up your content for your site. We also have some concrete and practical tips for you on how you can best serve the correct type of content for your potential customers.

8 seconds to Capture your Customers

According to a recent study, a viewer spends roughly 8 seconds on your site before it decides if it wants to spend more time within it or get out. This means, it is better for you to have shorter content versus longer ones.

If you have posts that needs more than 1,000 words, consider publishing them in parts. For example, you can do Basic SEO copywriting, part 1 of 3 as your first post.

Our tip? Write articles or posts in less than 800 words with:

•    Subheaders for easy skimming
•    Easily visible links (not just underlined) for easy clicking
•    Keep paragraphs to just three to four sentences long
•    Tag your posts per topic or type of content

Get to know the 4 Types of Content

There are four main types of content that you should be aware of. Those that:

•    Entertain
•    Inspire
•    Educate
•    Convince

Depending on your brand, you can focus more on entertaining people (like how TheChive.com does it). Or you can also convince your target audience that this is the perfect luxury car for you, much like how the sleek Lexus site. Keep your focus on at least one of these four types of content and see how it affects your traffic.

Keep your Focus: Know your Audience

At the end of the day, it’s all about bringing the right sort of content to your audience. Get to know them – observe your analytics data. What kind of demographics are you dealing with? Which type of posts gets the most views and recommendations? Put yourself into their shoes – what would you like to see on the website?