So
you’ve made your website and it’s up for potential clients to discover in the
massive sea of search engine results. But your site isn’t gaining enough or any
traffic for you to function properly as a business. If you’re wondering why
that is, here are some reasons to consider:
1) Irrelevance to potential clients
Perhaps
you’re not giving people who chance upon your website any reason to stay. Give
them something they want and make them see that want as a need. Engage with
them enough and you’ll be able to successfully convert them into clients.
2) Poor site design
First
impressions do matter especially now that people are becoming more responsive
to visual information than to text heavy content. Although the latter can
easily optimize your site, people won’t be interested to stay. Thus, no
traffic. Design your site to enhance user experience.
3) Failing to understand your metrics
While
it’s important to know the data of the metrics you want to measure, it’s even
more crucial to understand what they mean. You may be satisfied that you’re
hitting your targets but you need to be able to sustain that growth in the long
run by knowing what specific content to keep producing and which others to
improve.
4) Neglecting to audit website
The
only thing constant is change. No website is perfect, and auditing is an
important task that needs to be done at least annually. To learn more about
website auditing, read our article here.
5) Lack of any promotional effort
You
shouldn’t merely make a site just for the sake of making one. The following
things need to be optimized to aid you in this: search engine, keywords, and
social media. There is too much competition and you need to situate yourself as
that choice provider of your service to your potential clients. Create all
effort to point people to your site where everything they need to know about
your company is stated.
If
you seek professional help optimizing your website and increasing traffic,
contact 9DotStrategies now!
